Startup Assistance
A properly planned U.S. startup is often the key to a successful endeavor. For over two decades, CDC has helped foreign companies with their launch into the highly lucrative U.S. market. Put our extensive knowledge in startup financing and market research to good use.
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Financial Assistance | Market Research |
| When foreign companies expand into the U.S. market, they are often eligible for subsidies and low interest loans. CDC’s familiarity with the public sector and lending institutions has enabled many of their Canadian clients to obtain financial support from banks, economic development agencies, and state agencies.CDC’s extensive network of specialists means rthat you will have access to a host of Federal, State, and local programs which offer low interest loans, payroll subsidies, and outright grants.If you would like assistance in securing your U.S. startup financing or a complimentary consultation, call CDC’s toll-free number, 1-800-545-8125 or contact Mark Barie or Matthew Boire. All of our fees are quoted in advance. | Knowledge of the market is fundamental to the success of any business expansion. CDC can provide you with information on demographics, trade shows, professional and trade associations for networking, sources of customer lists, identification of competitors and more.The decision to sell your product in the U.S. marketplace is not to be taken lightly. The road to the world’s largest consumer market (the U.S.) is unfortunately littered with corporate casualties . companies whose owners thought they were export-ready, but in fact had done little of the planning which is necessary for a successful export program.Successful exporters will tell you that the relatively simple process of selecting a manufacturer’s representative or a distributor is not the way to begin your export program. Indeed, it is a deceptively easy “quick fix”, that often times results in a quick failure.The wise executive will instead take the time to conduct a competitive analysis. This initial step would include test marketing, price comparisons, an evaluation of your product’s suitability in the U.S. market, and a review of your product’s intended market niche.Next, there must be a careful screening process whereby your U.S. partners (distributors, reps, etc.) are identified and secured. And finally, a program for the management of your on-going sales and marketing efforts must be constructed. This would include the development of price lists, brochures, and forecasts.It is important to recognize not only the necessity for these three steps to a successful export-program, but also the likelihood that outside (American-based) assistance may be required. Who better, than American sales and marketing professionals to advise you on the day-to-day issues in the U.S. marketplace. And who would be better qualified to link-up your company with the decision-makers in your particular industry.It is an irony that the very characteristics which have made so many CEO’s so very successful in familiar markets at home (independent thinking, aggressive marketing, and the ability to calculate risks) have at times blinded them to the need for a measured, American-assisted, approach to U.S. exports.If you would like to be totally prepared for your entry into the U.S. marketplace, complete the form below and receive a complimentary consultation from CDC’s Cross-border Trade experts. All our fees are quoted in advance.For more information on financing your Startup, contact Matthew Boire or Alexandra Barie or call 1-800-545-8125. |